开始前的前置阅读：
You are chasing status. 你一定在追求身份地位和影响力，无论你在做什么事情。
It is an immutable principle in human nature that has persisted since the dawn of time.
这是人性中亘古不变的原则，自古以来一直存在。
You can reject the status game, but by doing so, you choose to be low status, and that’s a surefire way to decrease your impact, increase your suffering, and never realize you are still chasing status.
你可以拒绝地位游戏，但这样做，你选择了低地位，这肯定会降低你的影响力，增加你的痛苦，永远不会意识到你仍然在追求地位。
To think that you aren’t chasing status as a noble pursuit is still a status game. The desire to kill the ego is still a desire of the ego. That doesn’t mean it’s bad. It means it’s natural, and once you accept that you begin to be rewarded for it.
认为你不是把追求地位作为一种崇高的追求，仍然是一种地位游戏。 杀死自我的欲望仍然是自我的欲望。 这并不意味着它不好。 这意味着这是自然的，一旦你接受了这一点，你就会开始得到回报。
And whether you like it or not, people judge you based on your relative status. To not accept this is to accept the other option: a life of being treated unfairly while having little impact on the world.
不管你喜欢与否，人们都会根据你的相对地位来评判你。不接受这一点就是接受另一种选择：一种受到不公平对待而对世界几乎没有影响的生活。
You have a status in your social circle.
你在你的社交圈里有地位。You have a status in your job or career.
你在你的工作或事业中有地位。You have a status in your religious organization.
你在你的宗教组织里有地位。
People assign you a status when they first see you. This is out of your control, but you can position yourself to increase the likelihood of being perceived high status.
人们在第一次见到你的时候会给你一个身份地位。这是你无法控制的，但你可以定位自己，以增加被认为是高身份地位的可能性。
People determine whether they want to engage and offer you opportunities based on that status.
人们决定他们是否要参与，并根据该状态为您提供机会。
People determine whether they want to hire you, pay you, or help you based on that status.
人们决定他们是否要雇用你，为你付费，或帮助你基于这一地位。
Even if it was unintentional – which I doubt it was based on their high level of awareness – leaders that we glorify like Jesus Christ, Eckhart Tolle, Naval Ravikant, Alan Watts, Jordan Peterson, Ken Wilber, and most others who come to mind were and are playing a status game.
即使这是无意的--我怀疑这是基于他们的高水平意识--我们所赞美的领导人，如耶稣基督、埃克哈特·托尔、海军拉维坎特、艾伦·瓦茨、乔丹·彼得森、肯·威尔伯，以及大多数其他浮现在脑海中的人，过去和现在都在玩身份地位游戏。
How else would they gain such mass attention, attract a hierarchy of followers, and change the direction of evolution for the better? I don’t want to hear your edge cases of high-status people who miss the crucial piece of inner work and personal development to balance out the chaos of status.
否则他们怎么能获得如此大的关注，吸引一批追随者，并改变进化的方向？我不想听到你的高身份地位的人谁错过了内心的工作和个人发展的关键部分，以平衡混乱的身份地位边缘的情况。
In other words, if you want to contribute to humanity on a large enough scale, status is important.
换句话说，如果你想在足够大的范围内为人类做出贡献，身份地位很重要。
If it does not involve status, it is doomed to die off.
如果它不涉及身份地位，它注定会消亡。
Status is wired into our survival as a species, and once that becomes conscious, you can impact the world and minimize the negative effects of your pursuit.
身份地位与我们作为一个物种的生存息息相关，一旦有意识地控制它，你就可以影响世界，最大限度地减少你追求的负面影响。
If it remains unconscious, you will manipulate and cheat without knowing it.
如果你仍然没意识到它，你将在不知情的情况下被操纵和被欺骗。
Status is not a static and evil construct. There are higher and lower levels. But nobody starts at the top.
身份地位不是一个静态的、恶劣的概念。有更高和更低的水平。但没有人从最高层开始。
如果你想理解他提到的这部分，你可以参考霍金斯能量表的方式去了解一下本文中提到的身份地位对应意识能量层级的分布。
The Value Equation: How To Make Anything Valuable价值方程式：如何让任何东西都有价值
The path of the problem solver, or value creator, is how you escape the world of replaceability. Fall in love with the challenge that problems present, from superficial to metaphysical, and your ideal future will create itself. – The Art of Focus
问题解决者或价值创造者的道路是你如何逃离可替代性的世界。爱上问题所带来的挑战，从表面到形而上，你的理想未来就会自己创造出来。
——聚焦的艺术
Looks come before depth.
外表比深度重要。
A nice car can have a billion-dollar founder approach you and ask what you do, opening a world of opportunity.
一辆好车可以让一位身价数十亿美元的创始人接近你，问你是做什么的，这就打开了一个充满机会的世界。
A nice body can get you in the door with a partner who values health, strength, and discipline.
一个好的身体可以让你和一个重视健康、力量和纪律的伴侣在一起。
People love to close their mind to material or superficial pursuits but don’t realize that those are the only starting points. You don’t start digging from the core. You dig from the surface. Material is the barrier of the immaterial.
人们喜欢关闭他们的思想，以物质或肤浅的追求，但没有意识到，这些是唯一的起点。你不能从核心开始挖。你从表面挖掘。物质是非物质的屏障。
Becoming valuable, or increasing the impact of both looks and depth, is how you play the game of life.
变得有价值，或者增加外观和深度的影响力，是你如何玩生活游戏。
Don’t hate the game. Don’t hate the player. Master them both.
不要讨厌游戏。不要讨厌玩家。两个都要掌握。
Status, as far as I’m concerned, is your experience level in the game of life.
地位，就我而言，是你在生活游戏中的经验水平。
The Macronutrients Of Value – Perspective
价值的必需营养素——观点
When you understand how to create value, you can:
当你了解如何创造价值时，你可以：
Change your life
改变你的生活Help others change their lives
帮助他人改变生活Write, speak, and think with clarity
清晰地写、说和思考Create content, landing pages, or marketing that sells
创建内容、登录页面或营销Navigate relationships in a mutually beneficial manner
以互利的方式处理关系Understand your emotions and move past them
理解你的情绪，并超越它们
The framework I’m about to teach you is how you create solutions to problems.
我要教你的框架是你如何创造解决问题的方法。
It is the foundation of human behavior, business, and communication.
它是人类行为、商业和沟通的基础。
Value is truth.
价值就是真理。
Value is story.
价值就是故事。
Value is progress.
价值就是进步。
Value is transformation.
价值就是转化。
Value is reversing entropy.
价值是逆转熵。
Value is a signal of meaning in your psyche.
价值是你心灵中意义的信号。
Our mind has little ideas floating around inside of it that are waiting to be connected.
我们的头脑中有一些漂浮在它周围的小想法，等待着被连接起来。
When they connect, you feel the clarity. It all makes sense.
当它们连接时，你会感觉到清晰。一切都说得通了。
Whenever you are failing to achieve a result like making more money, improving your health, or motivating yourself to act on a better future – it’s because you are missing one of these pieces that make it all click:
每当你无法实现一个目标，比如赚更多的钱，改善你的健康，或者激励自己为一个更美好的未来而行动时，那是因为你错过了这些让一切都变得美好的东西之一：
Problem – A limitation or challenge that creates pain when unsolved.
问题-一个限制或挑战，造成痛苦时，未解决的。Goal – An impactful end result that allows the recipient to evolve beyond the problem.
目标-一个有影响力的最终结果，允许接受者超越问题。Process – A creative system that breeds knowledge, skill, and awareness to bridge the gap between problem and solution.
过程-一个创造性的系统，它孕育知识、技能和意识，以弥合问题和解决方案之间的差距。
If you want to improve your life, you must identify a problem, direct your mind toward a goal, and experiment with solutions until you create a path to achieve the goal.
如果你想改善你的生活，你必须找出一个问题，把你的思想引向一个目标，并尝试解决方案，直到你创造出一条实现目标的道路。
If you want to make money, you must help others identify a problem, direct their attention toward a goal, and give them the clarity to act on a better future.
如果你想赚钱，你必须帮助别人找出问题所在，引导他们的注意力转向目标，并让他们给予清晰的思路，为更美好的未来而行动。
If you want to better a relationship, you must both realize the problem, share a goal in your head, and both put effort into solving the problem.
如果你想改善一段关系，你必须意识到问题所在，在你的脑海中有一个共同的目标，并且都努力解决问题。
A problem, goal, and process provide the structure for anything you do from writing to marketing to behaving to building a product to telling a story.
问题、目标和过程为你做任何事情提供了结构，从写作到营销，从行为到构建产品到讲述故事。
If you've read The Art Of Focus, you've seen this before as the "Purpose, Path, Priority" chapter.
如果你读过《专注的艺术》，你以前在“目的、道路、优先权”一章中看到过这一点。
Now, if you want to make this more impactful, utilize the micronutrients of value.
现在，如果你想让这更有影响力，利用有价值的微量营养素。
The Micronutrients Of Value – Perception
价值的营养素-感知
Value boils down to perspective and perception.
价值归结为观点和感知。
If people are not aware of the problem, believe the goal is possible, or have the clarity to achieve it – they will not be able to perceive the importance of the value you have to offer.
如果人们没有意识到这个问题，不相信这个目标是可能的，或者不清楚如何实现它，他们就无法感知你所提供的价值的重要性。
Use these as a way to shape the perception of your readers:
使用这些方法来塑造读者的看法：
Concept – a way of packaging up and naming your value in a way that captures attention and sticks in people’s heads.
概念-一种包装和命名你的价值的方式，以吸引注意力和坚持在人们的头脑。Proof – giving people the belief it’s possible through personal or peer results.
证明-通过个人或同行的结果，让人们相信这是可能的。Risk reversal – reducing the perceived uncertainty, friction, and difficulty of getting results.
风险逆转-减少感知的不确定性，摩擦和获得结果的难度。Pain points – amplifying the problem to illustrate how the problem is impacting their life beyond the surface.
痛点-放大问题，说明问题如何影响他们的生活。Benefits – increasing the desire to reach the solution, making motivation sustainable if these are repeated.
好处-增加达到解决方案的愿望，如果这些重复，使动机可持续。Awareness – The amount of people who suffer from the problem, can benefit from the solution, and are ready to receive the clarity to act.
意识-有多少人受到问题的困扰，可以从解决方案中受益，并准备好接受明确的行动。
If I want to sell a new product to earn a creative income, here’s how I would map it out.
如果我想卖一个新产品来赚取创造性的收入，我会这样做。
Problem – I hate working long hours.
问题-我讨厌长时间工作。
Goal – Work for 4 hours a day.
目标：每天工作4小时。
Process – Start a business, learn the required skills, and focus on high-leverage tasks (you can and should get detailed with this).
流程-创业，学习所需的技能，并专注于高杠杆任务（你可以也应该详细了解这一点）。
This helps me frame the content I write to help others adopt the same perspective.
这有助于我构建我所写的内容，以帮助其他人采用相同的观点。
All of these can be used as individual social posts, outlines for a newsletter or video script, and anything else that requires you to illustrate your value.
所有这些都可以用作个人社交帖子，即时通讯或视频脚本的大纲，以及其他任何需要你说明你的价值的东西。
Concept 概念
Example: The 4 Hour Workday.
例：4小时工作制。
When you name a concept, like “The Eisenhower Matrix” or “1% Better Every Day,” you increase your likelihood of making people remember you.
当你说出一个概念，比如“艾森豪威尔矩阵”或“每天好1%”，你就增加了让人们记住你的可能性。
I use concepts like the One Person Business or The Value Equation (for this letter) to bring a novel perspective to a boring topic that will change people’s lives.
我使用的概念，如一个人的业务或价值方程（为这封信）带来了一个新的视角，一个无聊的话题，将改变人们的生活。
This works well for headlines, video titles, or hooks to catch attention.
这对于标题、视频标题或吸引注意力的钩子都很有效。
Proof 例证
Example: I’ve helped John Smith prioritize tasks to work less and increase revenue.
例子：我帮助约翰·史密斯优先考虑任务，以减少工作量并增加收入。
In my socialmedia, I often start with a problem based on my personal experience and how I overcame it. This gives people the belief and relatability to do it as well.
在我的社交媒体中，我经常从一个基于我个人经历的问题以及我如何克服它开始，这给了人们做这件事的信念和相关性。
Use whatever you can – statistics, client stories, or personal experience – to show what’s possible.
尽你所能--统计数据、客户故事或个人经验--来展示什么是可能的。
Risk reversal 风险逆转
Example: You only need 10 minutes each day to start.
例如：你每天只需要10分钟就可以开始。
People need clarity more than they need motivation. How can you reduce the perceived risk and friction to make a change?
人们需要清晰度，而不是动机。你如何减少感知风险和摩擦来做出改变？
In marketing, people use money-back guarantees.
在市场营销中，人们使用退款保证。
In writing, I attempt to make things so stupidly clear they don’t have an excuse to remain mediocre.
在写作中，我试图让事情变得如此愚蠢，以至于他们没有借口保持平庸。
I teach you how to write to build an audience (to distribute your value for profit) in 2 Hour Writer.
我教你如何写建立一个观众（分配你的价值利润）在2小时作家。
Pain points 痛点
Example: You don’t have time for family. You don’t have time to pursue other goals. You don’t have meaningful work to focus on.
上一篇：你没有时间陪家人你没有时间去追求其他的目标。你没有什么有意义的工作要做。
On my landing pages, I start with a bullet list of pain points to make people realize the impact of their problem. This opens a curiosity loop and makes their mind desire a solution.
在我的登陆页面上，我首先列出了一个痛点列表，让人们意识到他们的问题的影响。这就打开了一个好奇心循环，使他们的头脑渴望一个解决方案。
Remember that the examples I give are one of many. All of these are to be treated as creative firepower for your creations.
请记住，我给予的例子只是众多例子之一。所有这些都将被视为你创造的创造性火力。
Benefits价值点
Example: Choose when you work. Choose what you work on. Choose who you work with.
例如：选择你工作的时间。选择你要做的事。选择你要和谁一起工作。
You started a business because you want to:
你创业是因为你想：
Choose when you work
选择工作时间Choose what you work on
选择你的工作Choose who you work with
选择你的合作伙伴Don’t forget: entrepeneurship isn’t about working long hours.
别忘了：创业不是长时间工作。
It’s about taking control of your time, money, and enjoyment.
这是关于控制你的时间，金钱和享受。
That can be a part of a sales page, newsletter, or used as a social post to prime readers for your value.
这可以是销售页面、即时通讯的一部分，也可以用作社交帖子，以吸引读者了解您的价值。
Awareness 意识
There are 5 levels of awareness:
有五个层次的认识：
Level 1: Unaware of the problem.
第1级：不知道问题所在。Level 2: Problem aware.
第 2 级：问题意识Level 3: Solution aware.
第 3 级：解决方案意识Level 4: Product aware.
第4级：产品意识。Level 5: Most aware.
第5级：意识到大多数。
Most people will fall between levels 1-4.
大多数人会落在1-4级之间。
Your job is to speak to each level at various stages of your bio, content, website, emails, DMs, calls, and the rest until they are aware that your product (or value) is the one they need to implement.
你的工作是在你的简历、内容、网站、电子邮件、DM、电话等各个阶段与每个级别的人交谈，直到他们意识到你的产品（或价值）是他们需要实现的。
If someone is in level 2 (problem aware), here’s a post I would write as an example for The 4 Hour Workday concept:
如果有人在第2级（问题意识），这里有一个例子：
If you hate working long hours:
如果你讨厌长时间工作：
Add to your skill set
增加您的技能Finally start a business
终于开始创业Work on it for 1 hour each day
每天工作1小时Fire your boss from your life
把你的老板从你的生活中开除Work whenever you want
想工作就工作You will never work less if you don’t create your own way of doing so.
如果你不创造自己的工作方式，你永远不会少工作。
Notice how I used a “process” to give them a solution to the problem.
请注意我是如何使用“过程”来给予他们解决问题的方法的。
Use the value equation to fill holes in your mind, business, and life.
用价值等式来填补你思想、事业和生活中的漏洞。
The Lifestyle Of The 1% 1%的人的生活方式
There is one lifestyle that all high-value individuals have.
有一种生活方式，所有高价值的人都有。They reverse entropy on a daily basis.
他们每天都在逆转熵。They pursue goals on a daily basis.
他们每天都在追求目标。They solve problems on a daily basis.
他们每天都在解决问题。
They hypothesize, test, and create solutions to distribute to others on a daily basis.
他们假设，测试和创建解决方案，每天分发给其他人。
This lifestyle demands constant learning, building, and distributing of value.
这种生活方式要求不断学习，建立和分配价值。
Value is reversing entropy.
价值是逆转熵。Entropy is the decline into chaos.
熵是陷入混沌的过程。Entropy is reversed by creating systems to achieve goals by solving problems.
通过创造系统来实现目标，通过解决问题来逆转熵。That’s the Value Equation.
这就是价值等式。
There is one career that will never go out of style: earning in accordance with nature. That is to say, reversing entropy by solving an endless series of problems, turning the solutions into potential profit, and distributing the value you create to others.
有一种职业永远不会过时：按照自然规律赚钱。也就是说，通过解决一系列无休止的问题来逆转熵，将解决方案转化为潜在的利润，并将您创造的价值分配给他人。
No matter where the economy goes, no matter how many jobs AGI replaces, no matter how worried you are… because that worry is just a problem that others also suffer from, you can solve for all parties, and profit handsomely from with education and meaning content and products.
无论经济走向何方，无论AGI取代了多少工作岗位，无论你有多担心......因为这种担心只是一个其他人也遭受的问题，你可以为各方解决，并通过教育和意义内容和产品获得丰厚的利润。
Nobody is going to give you the time, you must take it.
没有人会给予你时间，你必须把握住。
Start with 1 hour every morning before the distractions wake up.
每天早上在分心的事情醒来之前开始一个小时。
Solve a problem in your life that births a profitable solution.
解决你生活中的一个问题，它会产生一个有益的解决方案。
Build an audience by distributing your value with writing and content.
通过写作和内容传播你的价值来建立受众。
Turn your solution into a product and iterate until you make as much as you want.
把你的解决方案变成一个产品，并不断改进，直到你赚得尽可能多。
Don’t rely on a paycheck for your survival.
不要依赖薪水来生存。
Transcend your survival through entrepreneurship and remove the earning limit from your life.
通过创业超越你的赖以生存的方式，消除你的收入上限。
from Dan Koe
