我应该得到更多的报酬，却事与愿违
You can work hard at anything but that doesn’t mean it’s useful to the progress of humanity.
你可以在任何事情上努力工作，但这并不意味着它对人类的进步有用。
This is the delusion of hard work.
这是努力工作的错觉。
You can put 4 years of work into getting a degree.
你可以花4年时间获得学位。
You can put 10 years of work into climbing a corporate ladder.
你可以用10年的工作来攀登公司的阶梯。
And still, you won’t be paid anywhere close to what you want.
但是，你的薪水仍然不会接近你想要的。
So, rather than taking your future into their own hands, you whine and complain.
所以，与其把你的未来掌握在自己手中，你还不如抱怨和抱怨。
“I deserve to be paid more!”
“我应该得到更多的报酬！”
“I’ve spent 14 years working hard and this is all I get for it?”
“我努力工作了14年，这就是我得到的一切？”
“I barely have any time for my family. I don’t have enough to take a vacation. I slave away with no light at the end of the tunnel.”
“我几乎没有时间陪家人。我没有足够的钱去度假。我在隧道的尽头没有光明的奴隶。
The complainers of the world are missing one crucial piece of the puzzle:
世界上的抱怨者们忽略了这个难题中的一个关键部分：
The labor theory of value is that you should be paid for the amount of work you do.
劳动价值论认为，你应该为你所做的工作获得报酬。
To feel as if you have jumped through hoops.
感觉好像你已经跳过了铁圈。
To feel like you deserve something.
感觉自己值得拥有。
But that’s not how reality works.
但现实不是这样的。
Money is a unit of value. Value is a measure of how much people care about what you do.
货币是价值单位。价值是衡量人们对你所做的事情有多关心的尺度。
How valuable you are = the magnitude of problems you solve, the results of the solutions you create, and your ability to get people to care about your creation.
你的价值=你解决的问题的规模，你创造的解决方案的结果，以及你让人们关心你的创造的能力。
If you aren't happy with how much you make, it may be time to take a brutally honest look at what you contribute to the world.
如果你对自己的收入不满意，也许是时候诚实地看看你对世界的贡献了。
It does not make sense to pay someone based on the amount of work they do. It does make sense to pay someone based on the level of problem they solve.
根据某人的工作量支付报酬是没有意义的。根据他们解决问题的程度支付报酬是有道理的。
Why? 为什么？
I can work hard for 1 year at writing to become an author, but 1 year isn’t enough to justify $100,000 of compensation.
我可以努力工作一年成为一名作家，但一年不足以证明10万美元的赔偿是合理的。
You only make as much money as other people care about what you’ve done within that year. That is, how your creation benefits them so that they use it to solve a problem, change their life, and bring progress to humanity.
你只赚了别人关心你在那一年里做了什么的钱。也就是说，你的创造如何使他们受益，以便他们用它来解决问题，改变他们的生活，并为人类带来进步。
Complaining about not being paid enough is not going to get you paid. In fact, it will probably get you fired or ignored. Or just hated by anyone you come into contact with because they are thinking, “Ok… what are you going to do about it?”
抱怨没有得到足够的报酬不会让你得到报酬。事实上，这可能会让你被解雇或被忽视。或者只是被你接触到的任何人讨厌，因为他们在想，“好吧.你打算怎么办？”
The only option is to take matters into your own hands.
唯一的选择就是自己动手。
The Irreplaceable Individual不可替代的个体
There is a path to get what you want. You just lack the knowledge, skill, and awareness to forge that path. You just lack creativity.
有一条路可以得到你想要的。你只是缺乏知识、技能和意识来开拓这条道路，你只是缺乏创造力。
You are worried about what will be relevant 20 years from now because you are dependent on everyone but yourself for your succes.
你担心20年后的事情会有什么意义，因为你的成功依赖于除了你自己之外的所有人。
Successful people aren’t worried because they understand what makes anyone successful.
成功的人不担心，因为他们知道是什么让任何人成功。
The highest-paid earners are the visionaries, strategists, and innovators of the world.
收入最高的人是世界上的梦想家、战略家和创新者。
The highest-paid earners are not those who work hard, nor smart, but leveraged.
收入最高的人不是那些努力工作的人，也不是那些聪明的人，而是那些杠杆化的人。
If you want to secure your future, you need the traits that allow you to succeed in any environment.
如果你想确保你的未来，你需要的特质，让你在任何环境中取得成功。
These traits comprise The Irreplaceable Individual:
这些特质构成了不可替代的个体：
Self-experimentation – how to solve complex problems through trial and error and come to your own conclusions.
自我实验-如何通过试验和错误来解决复杂的问题，并得出自己的结论。Self-reflection – how to understand the motives of your mind, so you can understand the motives of others.
自我反省-如何理解你的头脑的动机，所以你可以理解别人的动机。Self-development – cultivating a valuable mindset and skillset that can help others.
自我发展-培养有价值的心态和技能，可以帮助他人。Self-reliance – how to get what you want by taking responsibility for the outcome of your life.
自力更生-如何通过对自己生活的结果负责来得到你想要的东西。Self-education – the ability to gather, make sense of, and utilize information on an unknown subject.
自我教育-收集，理解和利用未知主题信息的能力。Self-sufficiency – the ability to sustain one’s ideal lifestyle and acquire the resources necessary to do so.
自给自足-维持理想生活方式并获得必要资源的能力。Self-mastery – an unwavering dedication to the process of navigating reality.
自我掌握--坚定不移地致力于现实的导航过程。When you master yourself, you master the world.
当你掌握了自己，你就掌握了世界。
If you want to become irreplaceable, you are required to become valuable.
如果你想变得不可替代，你必须变得有价值。
If you want to become well-paid, you must convince people to see that value.
如果你想获得高薪，你必须说服人们看到这种价值。
The perception of value changes as the world does.
对价值的看法随着世界的变化而变化。
With the advent of AI, we may not know what the future of value looks like, but we do know that there will be value.
随着人工智能的出现，我们可能不知道价值的未来是什么样子的，但我们知道会有价值。
Humans may not be paid in dollars, but may still be paid in prestige, status, and anything else that will run the human economy.
人类可能不会得到美元的报酬，但仍然可以得到声望，地位和其他任何将运行人类经济的东西。
Money as dollars may not persist, but the ability to profit from your creations will.
作为美元的金钱可能不会持久，但从你的创造中获利的能力会。
How To Secure Your Future如何确保你的未来
Your skill set isn’t valuable if nobody knows or cares about it.
如果没有人知道或关心你的技能，你的技能就没有价值。
There are 2 issues here.
这里有两个问题。
If nobody knows about what you create, it isn’t valuable.
如果没有人知道你创造了什么，它就没有价值。If nobody cares about your create, it isn’t valuable.
如果没有人关心你的作品，它就没有价值。
In business, you need a product and group of people who care about that product enough to buy it.
在商业中，你需要一个产品和一群关心这个产品的人。
You can place your product in front of people on the internet, but if they can’t see why it benefits their lives, they won’t care about it.
你可以把你的产品放在互联网上的人面前，但如果他们看不到为什么它有益于他们的生活，他们不会关心它。
You can have what you believe is the most valuable product, but if you don’t place it in front of people, they don’t have a chance to care about it.
你可以拥有你认为最有价值的产品，但如果你不把它放在人们面前，他们就没有机会关心它。
In relationships, you can place yourself in front of a group of potential partners, but if they can’t see where you fit into their life, they won’t care about you.
在人际关系中，你可以把自己放在一群潜在的伴侣面前，但如果他们看不到你适合他们的生活，他们就不会关心你。
You can believe you are the most developed individual, but if you sit inside all day, potential partners don’t have a chance to care about you.
你可以相信你是最发达的个人，但如果你整天坐在里面，潜在的合作伙伴没有机会关心你。
1) Become An Entrepreneur成为企业家
You only gain full control over your time and income when you realize that entrepreneurship is the only path to do so.
只有当你意识到创业是唯一的途径时，你才能完全控制自己的时间和收入。
At a job, you are not in charge of the product, the tasks you are assigned, or the customer acquisition process.
在一份工作中，你不负责产品，你被分配的任务，或客户获取过程。
In other words, your employer is in charge of everything that pays the bills. Therefore they are in charge of your entire life.
换句话说，你的雇主负责支付账单的一切。他们将主宰你的一生。
Some are more lenient then others yes, and there’s nothing wrong with a temporary job, but I am writing to those who want to eventually be free.
有些人比其他人更宽容，是的，临时工作没有错，但我写信给那些希望最终获得自由的人。
2) Build Distribution构建精力分配机制
There is one big trap in entrepreneurship.
创业有一个大陷阱。
I fell into it 7 times.
我摔了七次。
That’s why I failed at 7 business models when starting.
这就是为什么我在开始时在7个商业模式上失败了。
I was so enamored by the skill I was learning. I just wanted to build projects all day. I loved being the architect of the business.
我被我正在学习的技能迷住了。我整天都在做项目。我喜欢做企业的建筑师。
Website, landing page, logo, portfolio, but rarely did I try to actually get customers. You know… the one’s that pay you.
网站，着陆页，徽标，投资组合，但我很少尝试真正获得客户。你知道......就是那个付你钱的人。
When I did start learning to get customers, it was manual outreach or paid ads. Think cold email, cold DMs, and Facebook ads that I didn’t have the money to run.
当我开始学习吸引客户时，它是人工推广或付费广告。想想冷电子邮件，冷DM，和Facebook广告，我没有钱运行。
Times are different. 时代不同了
You have the ability to build an audience of potential buyers by becoming a one-person media company.
你有能力通过成为一个人的媒体公司来建立潜在买家的观众。
Everyone is on social media. That’s where the attention is right now. Your customers aren’t looking at the TV. Your customers aren’t listening to the radio. Your customers aren’t reading the newspaper.
每个人都在社交媒体上。这就是现在的注意力所在。你的顾客不会看电视。你的顾客不会听广播的。你的顾客不会阅读报纸。
Your job is to place your business where the attention is right now. That may change in the future, but not any time soon. And when it does, you must be adaptable.
你的工作就是把你的生意放在现在最受关注的地方。这种情况在未来可能会改变，但不会很快改变。当它发生时，你必须适应。
Building an audience with education, inspiration, and entertainment through content is the best way to start a business these days.
通过内容建立具有教育、灵感和娱乐的受众是当今创业的最佳方式。
You get to prove your value in public, attract a following you don’t have to pay for, and put a product in front of them so you can get paid to do what you want.
你可以在公众面前证明你的价值，吸引一群你不需要付钱的追随者，把一个产品放在他们面前，这样你就可以得到报酬去做你想做的事情。
Study those who are doing what you want to do. I guarantee they are posting on social media, building a name for themselves, and selling something (because they aren’t selling something for someone else anymore).
研究那些正在做你想做的事情的人。我保证他们在社交媒体上发帖，为自己建立一个名字，卖东西（因为他们不再为别人卖东西了）。
3) Learn To Write 3)学习写作
The greatest skill of an irreplaceable individual is writing.
一个不可替代的人最大的技能是写作。
It knocks out 3 birds with one stone:
一石三鸟：
It teaches you to articulate your value from reader feedback.
它教你从读者的反馈中表达你的价值。
It is the foundation of media (how to build distribution by getting your writing shared).
它是媒体的基础（如何通过分享你的作品来建立分发）。It is the morning habit that builds any project you build.
这是早晨的习惯，建立你建立的任何项目。Posts, threads, emails, outlines, modules, advertisements, direct messages, books, video scripts, and the rest all start with writing.
帖子、帖子、电子邮件、大纲、模块、广告、直接信息、书籍、视频脚本以及其他所有内容都是从写作开始的。
Another bonus is that writing is a meta-skill.
另一个好处是，写作是一种元技能。
By meta-skill, I mean you can start without experience and stack skills underneath it.
元技能，我的意思是你可以在没有经验的情况下开始，并在它下面堆叠技能。
You don’t need to show your body. You don’t need to have an English degree. You write every day with texts and messages.
你不需要展示你的身体。你不需要英语学位。你每天都写短信和留言。
With speaking or video, you need editing skills and the confidence to not stumble over your words. You need to think on the fly.
对于演讲或视频，你需要编辑技巧和自信，不要被你的话绊倒。你需要在飞行中思考。
Writing teaches you to think clearly in the comfort of your own home (or coffee shop).
写作教你在舒适的家里（或咖啡馆）清晰地思考。
This is why I recommend starting your journey on X/Twitter.
这就是为什么我建议你在X/Twitter上开始你的旅程。
Once you’ve got the hand of growing distribution (your audience) you start a newsletter to double your impact. Then, you build a written product and monetize that.
一旦你得到了越来越多的发行（你的观众），你开始一个时事通讯，以加倍你的影响。然后，你建立一个书面的产品和货币化。
By the way, we hold your hand through this process inside Kortex University as you progress through The Synthesizer, Authority, and Builder tiers.
顺便说一句，我们在Kortex大学内通过这个过程来帮助你完成合成器，权威和构建器层。
4) Learn To Sell 4)学会推销
Do what you want, but learn to persuade so you can actually make a living out of it.
做你想做的，但要学会说服，这样你才能真正以此为生。
Sales = survival 销售等于生存
If you don’t sell your own product, you will be forced to sell someone else’s.
如果你不卖自己的产品，你将被迫出售别人的。
You can complain all day about how “everyone is selling something nowadays,” but you are missing the point behind that.
你可以整天抱怨“现在每个人都在卖东西”，但你忽略了这背后的意义。
Yes, everyone is selling something because they have to if they (1) want to survive (2) contribute to humanity and (3) receive money in return.
是的，每个人都在卖东西，因为他们必须这样做，如果他们（1）想要生存，（2）为人类做贡献，（3）获得金钱作为回报。
Another point: 还有一点：
People only invest in what they care about.
人们只投资他们关心的东西。
Sales and persuasion go hand in hand.
销售和说服是相辅相成的。
If you don’t learn to sell, you will be disappointed when you put your product in front of a crowd of crickets.
如果你不学习销售，当你把你的产品放在一群蟋蟀面前时，你会失望的。
Sales is how you persuade people to see the value in what you have to offer. Persuasion is inspiring people to make a good decision for their life.
销售是你如何说服人们看到你所提供的价值。说服是激励人们为自己的生活做出正确的决定。
The sales process is not inherently sleazy.
销售过程本身并不肮脏。
It is guiding people through a story, because that’s how humans relate and determine value.
它通过一个故事引导人们，因为这就是人类如何联系和确定价值。
You make them aware of a problem.
You make them realize how that problem will impact their life if it goes unsolved.
你要让他们意识到，如果这个问题得不到解决，将如何影响他们的生活You introduce a solution (your product) that can solve that problem.
你介绍了一个解决方案（你的产品），可以解决这个问题。You show them proof that change is possible with testimonials or personal experience.
你向他们证明，改变是可能的，证明或个人经验。Give them the clarity to act and continue on a new path.
给予他们行动的清晰度，并继续走上一条新的道路。
That’s how you write a landing page, run a “sales” call, direct message people, or get people to read your newsletter like I did here.
这就是你如何写一个着陆页，运行一个“销售”电话，直接消息的人，或让人们阅读你的时事通讯像我在这里做的。
If you don’t like sales, you may not realize that you are selling people on your beliefs, ideas, and worldview every single day.
如果你不喜欢销售，你可能没有意识到你每天都在向人们推销你的信仰、想法和世界观。
Flip the switch from mindlessly manipulating people to mindfully helping people.
把开关从无意识地操纵人转到有意识地帮助人。
5) Learn To Build 5)学会建立
Learn to sell. Learn to build. If you can do both, you will be unstoppable. – Naval
学会销售。学习建造。如果你能做到这两点，你将不可阻挡。- 海军
Every day, set aside one hour to build a project that actualizes your ideal future.
每天，留出一个小时来制定一个实现你理想未来的计划。
That is the only way to escape building projects for someone else.
这是避免为他人构建项目的唯一方法。
To build, you need technical know-how.
要建造，你需要技术知识。
You must either learn to code or learn to use the technology available to you.
你必须要么学习编码，要么学习使用现有的技术。
What used to take 10 people now takes 1.
以前需要10个人，现在只需要1个人。
What used to take 10 hours now takes 1.
过去需要10个小时的时间，现在只需要1个小时。
What used to take 10 dollars now takes 1.
以前需要10美元的东西现在只需要1美元。
You live in a beautiful time where humans can leverage technology to build what they want.
你们生活在一个美好的时代，人类可以利用技术来建造他们想要的东西。
Website builders, email marketing software, AI, social media, course builders, and more.
网站建设者，电子邮件营销软件，人工智能，社交媒体，课程建设者，等等。
It is your job to create and distribute value by learning and building on the internet.
你的工作是通过在互联网上学习和建设来创造和分配价值。
If you don’t know what to build, start with:
如果你不知道要构建什么，请从以下内容开始：
What you already use, but make it better
你已经在用的东西，但要做得更好。A problem you’ve solved in your life
一个你一生中解决过的问题Building what you want to see in the world
构建你想在世界上看到的东西
from Dan Koe
