分享一篇独立创作者Dan Koe的内容:

THE WORLD IS SHIFTING 世界在改变

Why Should I Care About Digital Economics?
为什么要关注数字经济?

4 YEAR BUSINESS DEGREES ARE OUT
4年制商业学位已经过时

The future of work is play.
工作的未来是玩耍。

Modern education is failing.
现代教育失败了。

People are losing trust in the system.
人们正在失去对系统的信任。

The shift to online education has already begun.
向在线教育的转变已经开始。

From institution to individual. Centralized to decentralized.
从机构到个人。从集中到分散。

Can you see it happening all around you?
你能看到它发生在你周围吗?

YouTubers are providing free information that universities can't compete with.
YouTubers提供的免费信息是大学无法与之竞争的。

Instagram accounts that you love and learn from on a daily basis are growing massive followings (you probably know as much as them on the topic).
你每天都喜欢和学习的Instagram账户正在增长大量的追随者(你可能和他们一样了解这个话题)。

Twitter accounts that use nothing but writing to build massive leverage (they don't have to post shirtless pictures to build a following).
Twitter账户只使用文字来建立巨大的影响力(他们不必发布赤膊照片来建立追随者)。

All other forms of media that are available to anyone that understands how to play the game.
所有其他形式的媒体,可供任何人了解如何玩游戏。

I see this on Twitter almost every other day:
我几乎每隔一天都会在Twitter上看到这条消息:

"I've learned more on Twitter in 6 months than I ever did completing my 4 year degree."
“我在6个月内在Twitter上学到的东西比我完成4年学位时学到的还要多。”

I think it's safe to say that the future belongs to those that take advantage of this mental & financial wealth transfer.
我认为可以肯定地说,未来属于那些利用这种精神和金融财富转移的人。

That is to say — those who pursue their curiosity, learn to build, learn to sell, and learn to capture attention in the age of opportunity.
也就是说-那些追求自己的好奇心,学习建设,学习销售,并学习捕捉注意力在机会的时代。

It sounds like a dream (and it is, all crazy ideas start as blasphemy), but the reality is that most people have not developed themselves to a point of realizing this potential future.
这听起来像是一个梦想(它是,所有疯狂的想法开始作为亵渎),但现实是,大多数人还没有发展自己的一点,实现这一潜在的未来。

The people you follow on social media saw the opportunity.
你在社交媒体上关注的人看到了机会。

They were some of the first 2nd tier thinkers of our age.
他们是我们这个时代第一批第二梯队的思想家。

And after speaking, working, and consulting with many of them, I can tell you that they are not "special."
在与他们中的许多人交谈、工作和咨询之后,我可以告诉你,他们并不“特别”。”

They are just good at the skills listed above.
他们只是擅长上面列出的技能。

These skills can be trained. Fast.
这些技能是可以训练的。快了

So who is this for exactly?
这到底是给谁的?

Anybody that falls into one of these categories:
任何开始做以下事情的人:

You don't understand the ins-and-outs of growing an audience, packaging up the information in your head, and selling it via the infinite scale of the internet.
你不明白如何扩大受众,如何在头脑中整合信息,如何通过无限大的互联网推广或销售这些信息。

You struggle to come up with "Damn, I wish I wrote that" level ideas on a consistent basis (that build authority and trust with the reader).
你努力在一致的基础上提出“该死的,我希望我写了”的想法(建立权威和读者的信任)。

If you did start, you would have no idea how what the best route to take would be (and feel like you aren't experienced enough).
如果你真的开始了,你会不知道最好的路线是什么(感觉你没有足够的经验)。

You've already started — but struggle to create your own niche, grow a loyal audience, or create original content (without templates).
你已经开始了-但要努力创造自己的利基,培养忠诚的观众,或创建原创内容(没有模板)。

You don't know how to merge what you love talking about with a profitable product or service (because everything else sounds scammy).
你不知道如何将你喜欢谈论的东西与有利可图的产品或服务结合起来(因为其他一切听起来都是骗局)。

You don't have a system for turning ideas into content, subscribers, and sales that can be maintained with 1-hour a day. (Once systemized, you have free time to build more.)
你没有一个系统可以将想法转化为内容,订阅者和销售,可以用每天1小时来维持。(Once系统化,你有空闲的时间来建立更多。

You've gone through all of the free internet content on social media, branding, and online business but still can't seem to make things work.
你已经浏览了社交媒体、品牌和在线业务上的所有免费互联网内容,但似乎仍然无法让事情运转起来。

You know there are a lot of social media growth, freelancing, content creation, and other paid courses but feel like they are all the same (and aren't sure which you can confidently invest your money in).
你知道有很多社交媒体增长,自由职业,内容创作和其他付费课程,但感觉它们都是一样的(并且不确定你可以放心地投资)。

Lastly, you don't have the time to spend all day trying to grow on all social media platforms, send outreach messages, write newsletters, write blog posts, film videos, and still have the time to do anything else.
最后,你没有时间花一整天的时间试图在所有的社交媒体平台上成长,发送推广信息,写时事通讯,写博客文章,拍摄视频,还有时间做其他事情。

YOU ARE NOT SPECIAL 你并不特别

Anyone Can Build Leverage On The Internet
任何人都可以在互联网上建立杠杆作用

Especially right now, we are earlier than we think.
特别是现在,比我们想象的更简单。

Productize Yourself With A Unique Brand, Profitable Offer, and AI-Proof Content Strategy.

通过独特的品牌、有利可图的产品和AI验证的内容策略来生产自己。

Everyone can have a business? WTX?!
每个人都可以做生意。搞什么东西啊!

Correct. 正确.

If everyone pursued their curiosity — their nature — we would all end up selling complimentary products, breaking off into tribes, and entertaining each other on the topics we are obsessed about.
如果每个人都追求自己的好奇心--他们的天性--我们最终都会卖免费的产品,分成社群或部落,在我们痴迷的话题上互相娱乐。

We have and will continue to build solutions that allow us to live in accordance with our nature. That seems to be the next stage of human development.
我们已经并将继续建立解决方案,使我们能够按照我们的本性生活。这似乎是人类发展的下一个阶段。

Think about it... 想想看...

How many people do you follow?
你关注了多少人?

How many people does everyone else follow?
其他人有多少人关注?

It's a similar amount of people.
人数差不多。

Everyone follows others according to their interests.
每个人都根据自己的兴趣关注他人。

Saturation doesn't exist for those that can develop the foundational skills and double down on their curiosities.
对于那些能够发展基本技能并加倍关注好奇心的人来说,饱和是不存在的。

This is what "the creator economy" is. A self-sufficient Utopia that we are building out. This is obvious when you zoom out to see the big picture.
这就是“创造者经济”。一个自给自足的乌托邦。这是显而易见的,当你缩小看到的大图片。

One other thing: 还有一件事

The short-form content boom of Twitter, TikTok, Shorts, and Reels mean that consumers are being exposed to more creators.
Twitter、TikTok、Shorts和Reels的短格式内容热潮意味着消费者接触到了更多的创作者。

This means that consumers are following MORE creators, meaning there is room for more creators.
这意味着消费者正在关注更多的创作者,这意味着有更多的创作者的空间。

The problem: creators will rely on the platform to monetize (like the one that Instagram just put out to monetize based on views).
问题是:创作者将依赖平台来赚钱(比如Instagram刚刚推出的基于浏览量赚钱的平台)。

The ones with a streamlined content system that brings consumers deeper into long-form content will build the deepest connections and make the most money.
那些拥有精简的内容系统,让消费者更深入地了解长篇内容的公司将建立最深的联系,赚最多的钱。

I have turned this into a plug-and-play replicable system.
我把它变成了一个即插即用的可复制系统。

"Dan, what are you talking about and how does it relate to the course?"
“丹,你在说什么?这和课程有什么关系?

”Well, I built the course for this exact reason. To get people on the same page. To teach them the tools, strategies, and only-spoken-in-the-dms tactics that make this line of work available to anyone.
我建球场就是为了这个。让大家达成共识教他们的工具,战略,和只有口头上说,在dms的战术,使这一行的工作提供给任何人。

Digital Economics is an accelerated, systems-based learning experience.
数字经济学是一种加速的,基于系统的学习体验。

The beautiful thing about non-institutional courses is that they are condensed information.
非机构课程的美妙之处在于它们是浓缩的信息。

Humans can only process 126 bits of information per second.
人类每秒只能处理126比特的信息。

What used to take 60 million bits of information now takes 1 million bits.
过去需要6000万比特的信息现在需要100万比特。

College courses have outdated, huge file sizes worth of information for your brain. It takes 4-12 years to get placed in the current job market.
大学课程有过时的,巨大的文件大小的信息价值为您的大脑。在目前的就业市场上,需要4-12年的时间。

Digital Economics is like a zip file that gets placed, and opened, in your mind — in ~60 days.
数字经济学就像一个压缩文件,在你的脑海中放置并打开-大约60天。

At a minimum, you will create a public portfolio and develop modern skills (that can get you a high-paying job without a degree.)
至少,你将创建一个公共投资组合,并发展现代技能(这可以让你在没有学位的情况下获得高薪工作)。

You can work freelance, at an agency, or anywhere that requires marketing, sales, design, or creative skill sets.
你可以自由职业,在一个机构,或任何地方,需要市场营销,销售,设计,或创造性的技能。

At a maximum, you build leverage for your future, create a systems-based project, and make more than enough money than you need to live a happy life.
最多,你为你的未来建立杠杆,创建一个基于系统的项目,赚的钱比你过上幸福生活所需要的多。

from Dan Koe